01.
SHE VISIONARY
Branding
Visual Identity
Logo Design
I worked as the graphic designer for SheVisionary, creating the logo and a complete brand identity system. The brand was designed to reflect empowerment, clarity, and confidence for individuals identifying as "she" who are working to bring their vision to life through coaching and guidance. I developed a cohesive brand manual covering logo usage, typography, color palette, and visual guidelines to ensure consistency across all platforms. The final identity provides a strong, recognizable foundation that supports SheVisionary’s mission and future growth.
02.
IMENSO SUSHI BAR
Branding
Logo Design
Visual Identity
I was approached to design a modern, memorable logo for IMENSO, a delivery-only sushi brand. The goal was to create something minimal, bold, and instantly recognizable, yet still clearly communicating the business. It also needed to work seamlessly across packaging, delivery platforms, and social media. The final concept I created integrates the brand name into a fish silhouette, forming a clean, distinctive mark that directly references the product. Custom letterforms follow the natural curve of the shape, while a deep purple and vibrant orange palette evokes appetite, freshness, and energy.
03.
SMART TRENING
Branding
Visual Identity
Logo Design
SmartTrening is a Croatian fitness and personal training brand. I designed a modern and energetic brand identity centered around a bold, minimal abstract “S” symbol, representing strength, motion, and continuous progress. The combination of sharp edges and smooth curves communicates both power and control, the core principles of effective training.
